Relationships first. Results follow.
Path35 helps B2B companies figure out who their next best customers and partners are, how to get into conversation with them, and then does the work of building those relationships.
We Own Biz Dev
When no one really owns business development: growth is unsteady, uneven, and unintentional.
Growth relies too much on chance
Their best prospects are not being intentionally developed. Outreach happens in bursts, follow-up slips, and important relationships never get the attention they deserve.
You’re not sure who’s worth pursuing next
Your market is full of possible prospects, but not all of them deserve the same attention. Without clear priorities, business development feels scatter-shot.
Our promise is to give the relationship-building work behind your next stage of growth a clear focus and an owner.
In the first 90 days, we’ll identify the customers, partners, and advocates most worth knowing, build a prioritized relationship map, and begin the intentional outreach and follow-through that turns those targets into conversations, relationships, and future opportunities.
How It Works
Business development starts before there's a deal to chase. It creates market gravity: it is the deliberate work of identifying the people worth knowing, earning a conversation, and developing relationships that can grow into customers, partnerships, referrals, and future opportunities.
Who Should Know You
Identify and prioritize the customers, partners, and industry relationships most likely to create meaningful growth.
Earn The Conversation
Find a credible reason and path to connect, whether through an introduction, event, referral, useful insight, or thoughtful direct outreach.
Build Real Relationships
Make the outreach. Have the conversations. Show up. Follow through. Stay useful. Look for ways to create value and opportunity.
Reputation-led Demand
Turn business development into a consistent system for finding, starting, and strengthening the right relationships. As those relationships compound, your reputation begins opening doors into the next customer, partner, and corner of the market.
Services
Figure out who we should be building relationships with.
Market research, ICP development, account prioritization, relationship mapping, partner identification, opportunity scoring.
Make connections & get a seat at the table.
Introductions, thoughtful outbound, executive outreach, events, industry networking, account development, partner development, follow-up, useful touchpoints, opportunity creation.
When the relationship-building work exposes a gap in sales assets, events, tools, or messaging, we’ll fix what gets in the way.
Ongoing Hands-on strategic biz dev leadership and execution.
We work upstream of the close: identifying the right people, earning the conversation, and developing the relationship until there’s a real opportunity for your team to pursue. When the conversation needs your expertise, we bring your people in at the right moment — you stay the authority, we keep things moving.
Execute your business development priorities:
- build key relationships
- pitch preparation and representation
- partner development
- marketing coordination
- market feedback
- pipeline/opportunity review
- hands-on execution
Give business development the experienced attention it needs, without building a full-time role around it.
About Path35
Path35 is led by Pete Veal, a business development leader with 20 years of experience in entertainment technology, theatrical equipment manufacturing, and project-based B2B sales.
Throughout his career, Pete has worked at the intersection of strategy and execution: figuring out which markets, customers, and partners were worth pursuing, finding ways into those relationships, and doing the work of turning conversations into opportunities.
Path35 brings that same hands-on/ relationship-first approach to B2B companies that need someone to own the relationship-building work behind their next stage of growth.
