Relationships first. Results follow.
Helping B2B companies become easier to understand, easier to remember, and easier to choose by the customers that matter most.
We Close The Gap
For Companies That Deserve To Be Better Known.
Tons of founder-led/ mojo-driven companies do excellent work but struggle to turn that capability into consistent growth.
Unintentional Prospects
Their best prospects are not being intentionally developed.
Unsteady Reputation
Their reputation is not creating enough pull with the right customers and partners.
How It Works
Business development is more than sales activity. Done well, it creates market pull: the right people know who you are, understand why you matter, and think of you before a need becomes an active buying process.
Path35 helps strong companies become known, understood, and chosen by the right people. We do that by connecting work that is often separated across sales, marketing, product, and leadership, then turning it into a focused business development system.
Clarify Your True Value
Make your company’s value easier for customers to understand, remember, and recommend.
Right Relationships
Focus attention on the customers, partners, and industry connections most likely to create meaningful growth.
Reputation-led Demand
Attract the best customers. Your company show up in the market with consistency, credibility, and purpose.
Activate Growth
Turn strategy into action: in-person events that work, outreach that feels human, and follow-up that grow relationships.
Services
A focused review of your positioning, sales narrative, and market presence to identify where your value is clear, where it is getting lost, and what should be improved first.
- Market positioning review
- Sales narrative gaps
- High-level recommendations
A practical messaging system that aligns leadership, sales, marketing, and operations around one clear value narrative.
- Ideal customer profile
- Value narrative for sales, marketing, leadership, and operations
- Core messaging framework
- Sales enablement toolkit
- Activation road map
Turn your message into market activity through events, demos, outreach, and follow-up that create real relationship momentum.
- Event strategy & narrative development
- Outreach sequence
- Partner/client meeting prioritization
- Post-event opportunity review & follow-up process
A structured approach to identifying, mapping, and developing the customers, partners, and industry relationships most likely to change the trajectory of the business.
- Most Important Relationships dossiers
- Account relationship map
- Relationship growth strategy
- Warm introduction plan
- Account-specific value narrative
- Opportunity development support
Senior-level business development leadership for companies that need strategy, structure, and execution without adding a full-time executive role.
- Leadership cadence
- Pipeline strategy
- Partner/channel development
- Key account development
- Executive outreach
- Reputation-building initiatives
- Sales and marketing alignment
- Opportunity review cadence
About Path35
Path35 is led by Pete Veal, a business development leader with 20 years of experience in entertainment technology, theatrical equipment manufacturing, and project-based B2B sales.
Throughout his career, Pete played a key role in growing revenue from roughly $900K to $6.1M by clarifying market positioning, developing high-value customer relationships, and translating technical products into value buyers could understand, trust, and act on.
Path35 brings that same relationship-first approach to companies that deserve to be better known, better understood, and better positioned to win meaningful work.
